Nothreat™, a UK-based AI cybersecurity company, has entered a strategic partnership with Qarabağ FK, Azerbaijan’s No.1 football club, to strengthen cybersecurity resilience and protect critical club operations against evolving digital threats.

In today’s digital environment, football clubs must prioritize cybersecurity to safeguard their players, fans, and competitive performance both on and off the field.

Through this partnership, Nothreat will deploy its AI-powered cybersecurity solutions to protect Qarabağ FK’s critical digital assets. The implementation will include:

• - Real-time AI threat detection to proactively identify and neutralize cyberattacks, including sophisticated zero-day threats.

• - Protection of player and team data, securing sensitive medical records, training schedules, and contract information from unauthorized leaks.

• - Ransomware defense mechanisms to prevent disruption of operations and reduce the risk of financial extortion attempts.

• - Insider threat mitigation, helping to defend strategic club information against misuse in betting fraud or match-fixing scenarios.

• - Fan data security, safeguarding personal and financial information collected through ticketing and membership platforms.

The deployed technologies will include Nothreat’s proprietary solutions such as AI-powered Platform for Continuous Threat Exposure Management, AIoT Defender, a lightweight software firewall protecting connected devices in real time, and CyberEcho, an advanced deception-based system designed to lure, detect, and block sophisticated attackers with adaptive clone-based threat traps.

By integrating Nothreat’s AI-driven solutions, Qarabağ FK will strengthen its digital resilience, allowing the club to stay focused on achieving success while remaining protected from emerging cyber risks.

This collaboration builds on Nothreat’s growing presence in the sports industry, following previous partnerships with Pafos FC and ISD Sports Dubai. By expanding its network of strategic alliances in the industry, Nothreat continues to support leading sports organizations in building robust, future-ready and AI-based cybersecurity defenses.